Dr. Aimée Morrison is an Associate Professor in English at the University of Waterloo, where she specializes in digital media. She teaches courses in visual culture, critical social media, academic writing, and selfies as auto/biography. Her research examines social media practices by everyday users as forms of life writing often turned to social justice, identity, or community goals. She is a frequent media source on viral media, social media trends, and computing and internet history. She blogs in an academic feminist collective at Hook & Eye [www.hookandeye.ca] and can be found on Twitter under @digiwonk.