Alexandra Mogyoros

Study program:
DPhil Law
Current affiliation:
University of Oxford

Alexandra Mogyoros (law, University of Oxford) proposes to explore how trademarks can be used to give consumers robust and verifiable information and build an accountable and transparent market.


Incentivizing Responsible Corporate Conduct Through Ethical Consumerism and Trademark Law

Alexandra’s primary objective in her doctoral research is to bring clarity to both the doctrinal and philosophical aspects of certification marks, a type of trademark. She is working to create a framework for certification marks, which will help scholars and policymakers understand why their protection is justified and how they function.

She will build on this framework to design a series of policy and legislative guidelines informing how certification marks ought to be regulated. She will propose legislative reform so that consumers can rely on certification marks for verifiable and robust information in the market.

Through her doctoral research, she hopes to contribute to larger intellectual property debates such as: the relationship between intellectual property and real property, the interplay between trademarks and brands, and the nature of trust mechanisms between stakeholders in a market.

Alexandra Mogyoros is a lawyer and scholar. Her research is driven by her passion for exploring how private law can empower individuals to be responsible global citizens. Her research focuses on issues that arise at the intersection of intellectual property law, technology, social justice, and private law. She is currently a doctoral student at the University of Oxford where she studies as a Social Sciences and Humanities Research Council Doctoral Fellow. She holds degrees from the University of Oxford (BCL), University of Ottawa (JD), and the University of Guelph (BAS).

Alex has researched at a range of institutions around the world, such as the University of Toronto, University of Ottawa, University of Edinburgh, and the University of Cape Town. Her work has been published in several top legal and interdisciplinary peer-reviewed journals, as well as in blogs and newsletters. She has presented her research at several conferences for academic, policy, and general public audiences.  

Her research agenda is informed by an appreciation for how law operates in practice. In 2016-2017, she served as a law clerk to Justice Thomas Cromwell and Justice Malcolm Rowe at the Supreme Court of Canada. She has also been involved with public interest litigation and research, having worked in class action litigation and with organizations such as Bet Tzedek Legal Services and Oxford Pro Bono Publico.

  • June 21, 2018
    The Pierre Elliott Trudeau Foundation appoints fifteen doctoral scholars across the country Outstanding students in the social sciences and humanities see their careers taking off.