30 September 2014 - 11:00am to 30 September 2014 - 1:00pm

Trois-Rivières (Quebec)

Trudeau Lecture
Timothy Caulfield (University of Alberta), 2013 fellow
The lecture will take place at 11 a.m. at the Atrium C.E.U., Pavillon Ringuet, Université du Québec à Trois-Rivières, 3351 Boulevard des Forges, Trois-Rivières (Québec)

Spinning Science: Getting to the Truth About Our Health

There is more health research and more sources of health information today than ever before. And surveys tell us that the public has a strong interest both in health science and in information about healthy living. But deep confusion remains about the individual and population actions – nutrition, exercise, weight management, and others – that can maintain and improve our health. Moreover, dangerous myths (such as those associated with vaccination) and pseudoscientific belief systems (like those underlying homeopathy) seem to be gaining traction.

In his Trudeau Lecture at the Université du Québec à Trois-Rivières, Professor Timothy Caulfield of the University of Alberta will reflect on a career devoted to exploring how science is spun and why misperceptions persist. He will show how what we hear and believe about health research has been twisted by a complex interplay of social and psychological forces such as individual cognitive biases, publication bias, ideological agendas, marketing pressures, media spin – even celebrity endorsements. He will also investigate other factors, such as a lack of trust in conventional medicine and suspicion of the health industry. In closing, Professor Caulfield will consider proposals to improve the situation, including strategies to enhance the integrity of and trust people have in the production of health information.

To view the lecture, click on the following link:
Spinning Science: Getting to the Truth About Our Health


Timothy Caulfield

This unrivalled communicator is debunking myths and assumptions about innovation in the health sector – from research on stem cells to diets to alternative medicine – for the benefit of the public and decision-makers. 

2013 Fellows